Monday, February 18, 2013

Mizuno's First Golf Ball for Europe



Mizuno's first ever golf ball for Europe will be the new MP-S recently introduced in Japan. 
The MP-S is the third generation of Mizuno's MP ball line - the previous models only being sold to the Japanese market.  Mizuno has been producing and perfecting it's golf ball technology  since 2005.
The MP-S is Mizuno’s multi-piece tour level ball, with a new ultra soft, tacky urethane cover for exceptional traction on short greenside shots.  A combination of large inner core and highly resilient inner cover result in high initial ball speeds – with 318 large, shallow dimples to produce a mid trajectory and stable, efficient ball flight.
Though the MP-S offers a distinctive balance of touch and control that will predominantly appeal to skilled players - any golfer dealing with firm, fast conditions will appreciate its ability to stick to the green.
“Mizuno launched balls into Japan in 2005 – with a plan to hold back from the western market until there was a construction that met the tour’s expectations.  What we liked about the MP-S is that it stops as quickly as it takes off.  We could tell from the first touch of the tacky cover, that it would be incredibly responsive around the greens.  The R&D team describe the cover as highly 'visco-elastic'.  In laymans terms it means it means it's soft, but returns to its original shape quickly.
"We've tested all the Mizuno balls since 2005 as the technology progressed.  It was critical we had something really special before we could introduce a ball to Europe.  We were unanimous that the MP-S- was that special ball.”  - Andy Kikidas, Tour Operations Manager. 
The MP -S- will be available in Europe from mid March.
Via  Tom Kawakita & Mizuno Golf Europe.

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